With a primary goal of maintaining its strong position at the forefront of innovation, Alter Ego Media consistently invests in pioneering technologies for managing and optimizing audiovisual content across all its media platforms.
MEGA, the top-rated TV station among viewers in Greece, stands out as the only broadcaster in the country, and one of the few in Europe, utilizing advanced automation control and media asset management systems. These technologies meet the highest standards of leading international organizations, integrating a comprehensive ecosystem for real-time graphics and employing Virtual Reality (VR) and Augmented Reality (AR) technologies.
Alter Ego Media’s studios leverage robotic camera systems and advanced cloud editing tools, ensuring seamless, high-quality post-production for multi-camera projects.
Moreover, Alter Ego Media was the first in Greece to utilize artificial intelligence (AI) technology. Readers of tovima.gr now have the option to listen to selected articles through AI technology, offering them a novel and innovative way to stay informed.
Recognizing the growing demand for audiovisual content on digital platforms, Alter Ego Media is making a significant infrastructure investment, set to be completed by October. This will allow the Group’s digital media to expand their offerings with even more audiovisual content, meeting the evolving needs of modern users.
The company also has a strong presence in the podcast sector, investing in the production of Greece’s only daily news podcast, “TO VIMA Simera,” which won Best in its Category at the 2024 DiMe Awards.
Through a series of initiatives and actions, the Group is evolving into an innovative, pioneering, and globally competitive Media Tech Group, poised to meet the challenges of the future effectively.
George Saliaris-Fasseas, General Manager of Strategy, Technology & Development at Alter Ego Media, stated:
“Innovative technological investments are a fundamental part of our strategy. We are proud to be leading the way in Greece and Europe, continuously harnessing the power of modern technology to improve news and entertainment for the Greek public.”
Dimitris Tsigos, Chief Technology Officer at MEGA, added:
“The integration of new automation and media management systems significantly improves the efficiency of our teams and the quality of our services—both essential components for our continuous evolution. A recent example is our collaboration with Anixe.Net, which led to the installation of the new HbbTV Media Player on our hybrid television platform, marking the first such installation in Europe.”
