Alter Ego Media, the largest Greek media Group, continues to blaze trails in the media sector by providing Greek audiences with new and innovative forms of news content that respond to their needs today. These include Mega 4, Bullet(in), Shorts and Vima 5a.m. Now, with its enhanced social media presence, the Group can present news in an even more immediate, dynamic and accessible way, allowing the public to stay abreast of the latest developments quickly and easily as part of a comprehensive news experience.
Employing the full potential of new technologies while remaining true to its guiding principles of pluralism, objectivity and accuracy, Alter Ego Media presents four new news formats across three media.
Specifically:
Mega 4 – 4 News you need today: Short and to the point from across the spectrum of Greek and international news: just what you need, just when you need it. Via Instagram, TikTok and the Internet, Mega’s news team puts accurate and up-to-the-minute information out there in the first short-form “news bulletin” created especially for a young audience on the go by a Greek TV station.
Bullet(in) at In.gr: Bullet(in) presents the day’s key events engagingly, quickly and effectively in a high-quality news video that harnesses the power of visual storytelling. Short-format and comprehensive, it is accessible as a video news bulletin on in.gr and, specially adapted, on the social media of in.gr, Greece’s largest internet portal.
Shorts at In.gr: In.gr’s Shorts present news interactively and fast on social media in short-form videos.
Vima 5 a.m. on Vima.gr: In the light of the “5 a.m. club” concept, which focuses on dedicating the first hour of the day to personal development, TO VIMA has launched the day’s first news update at 5 am, for those who want to start their day up-to-speed on the five key stories that will be dominating the news that day. The column also includes TO VIMA HISTORY, which showcases key events that took place on that day in the past, providing a historical dimension to our everyday life.
These new and innovative ways of sharing content are aspects of Alter Ego Media’s commitment to staying ahead of the curve and providing users with a fast and reliable information experience that responds to the requirements of everyday life in Greece today.
