The venture will focus on investing in technology-driven companies, targeting both startups and established businesses that demonstrate strong potential for innovation and growth. In addition to financial backing, Alter Ego Ventures will offer promotion through Alter Ego Media’s outlets and provide entrepreneurial expertise.
Operating as a corporate venture capital firm, Alter Ego Ventures will invest in companies that exhibit significant growth potential and create synergies with the group’s activities. The primary goal is to diversify the group’s portfolio, gain access to new technologies, and enter new markets. Investments will take the form of equity stakes, cash injections, convertible or non-convertible bonds, and the provision of media exposure and advertising in exchange for equity (media-for-equity) or a percentage of revenue (media-for-revenue).
With an initial capital of €10 million, Alter Ego Ventures will prioritize the technology sector, focusing on areas such as artificial intelligence, process automation, data analytics, and digital solutions that meet the demands of today’s market.
George Saliaris-Fasseas, General Manager of Strategy, Development, and Technology at Alter Ego Media, commented:
“At Alter Ego Ventures, we believe in entrepreneurs who dare to drive change and redefine entire industries, impacting how people live and interact. We are committed to helping these ideas evolve and reach their next stage. By combining the best aspects of a traditional venture capital fund with the experience, expertise, and networking power of a strategic investor, Alter Ego Ventures offers unparalleled value to entrepreneurs, companies, partner investors, and the entire Alter Ego Media group.”
